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  2. /Glossary
  3. /Agency

Glossary

Agency

Talent offices that manage AV performers' contracts, schedules, and negotiations with makers.


What it means

Agencies are power centers in the AV labor system. Public scandals about fees, coercion, or protection usually point here as much as at studios.

Origin

As the market professionalized, management offices specialized. Some performers later publicized agency conflicts as part of reform talk.

Cultural context

Industry news assumes readers know agencies exist behind stage names. Overseas databases often hide that layer.

Common misunderstandings

  • An agency is not the same entity as a maker label.
  • Management structure varies widely.
  • This entry is structural vocabulary, not a talent-scout directory.

Related

Glossary

  • AV Idol
  • Maker
  • Exclusive Contract
  • Consent Documentation

Guides

  • How Adult Platforms Work in Japan
  • Japanese Adult Terms You Should Know

Culture

  • The History of Japan's Adult Entertainment Industry

Last updated 19 September 2026

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Japanese Adult Culture, Explained.

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